Google’s plans that were announced this year at Google I/O are finally unfolding and creating a stir. Recently, Google came up with new Chromecast 1.7 update which now allows users to display their Android homescreens on a Chromecast-connected TV and lets you use any application on your television. And now, Google is set to launch the first Android One smartphone in October this year in India.

They’ve planned a strategic launch around the Diwali season, and it has also been said that the company is planning a 100 Crore investment on 

marketing and advertising

Google is aiming big with these Android One devices, estimating a reach up to 5 billion people inemerging markets. They said that the handsets will be updated directly by Google. The all rounder technology giant will also providehardware and software reference points, while manufacturers will be able to put in their own apps in the devices.

Back in June at the I/O 2014, Google announced Micromax will be the first one to release an Android One device which will be priced at $100. The reports are also saying that the much talked about Micromax Android One device will be available exclusively onFlipkart.

Google added that the device will have a 4.5 inch display screen, expandable memory, dual sim capabilities and integrated FM Radio. The Android One devices will come with Play Auto Installs, that tells users which apps are recommended for his smartphone. 

The Economic Times reported that Google has also roped in Indian low-cost smartphone maker Celkon Mobiles and Intex Technologies is also in talks with Google for a similar partnership.